Expedia, one of the leading travel booking platforms, knows a thing or two about spotting destinations before they go mainstream.

With millions of travelers booking trips every year, their insights offer a unique look at where interest is surging. For 2026, no U.S. destination has seen more growth than Big Sky, Montana.

According to Expedia's data, searches for this mountain town have skyrocketed, reflecting a renewed interest in outdoor adventure, scenic landscapes, and luxury escapes. While the surge may surprise some, those familiar with the region understand why Big Sky is gaining attention so quickly.

Travel Guide: Big Sky, Montana

“Big Sky's rise as a top trending destination confirms what locals and repeat visitors have long known,” Brad Niva, CEO of Visit Big Sky, said. “Here, expansive landscapes and thrilling activities combine in a way that creates unforgettable experiences. Our goal is to balance tourism growth with preserving the natural and cultural integrity of the town, ensuring residents and visitors both benefit.”

Big Sky is seeing a boom in luxury hospitality as well. New openings like the One&Only Moonlight Basin offer secluded retreats with exclusive amenities, including a heated gondola connecting guests directly to the slopes. The Montage Big Sky, another recent addition, has quickly become a favorite for travelers seeking year-round exploration. These properties help elevate the town's appeal to discerning visitors while maintaining a focus on comfort and adventure.

Other Top Trending Spots

Expedia's report also highlighted international destinations capturing travelers' attention. These include:

• Okinawa, Japan

• Sardinia, Italy

• Phu Quoc, Vietnam

• Savoie, France

“From Big Sky to Savoie, our data clearly shows which locations are drawing interest for 2026 itineraries,” said Melanie Fish, vice president of communications at Expedia Group.

Smart Travel Planning

Beyond popularity, Expedia evaluated destinations for readiness to accommodate visitor growth responsibly. Using its Smart Travel Health Check framework, inspired by the World Travel & Tourism Council, the company examined key factors like community involvement, reinvestment of tourism revenue, and data-driven management plans. This ensures that rising interest does not harm local communities or ecosystems.

“This approach emphasizes sustainable growth over over-tourism,” Fish explained. “It's about ensuring that both residents and visitors benefit from travel, without compromising the destination for future generations.”

Conclusion

Big Sky, Montana, demonstrates how a combination of breathtaking scenery, adventure opportunities, and high-end accommodations can elevate a destination to national attention. With Expedia's insights confirming its status as the top trending U.S. location, travelers can expect an unforgettable experience while visiting responsibly. Whether exploring the slopes, hiking the mountains, or enjoying luxury lodging, Big Sky proves that 2026 is the year to experience this hidden gem.